Research has shown that Ultra•Max® acousto-magnetic (AM) technology offers retailers exceptional anti-theft alarm detection rates compared to radio frequency (RF) technology. Ultra•Max® AM technology is used in Sensormatic® anti-theft systems from ADT, Europe’s leading provider of electronic fire and security solutions.

The U.S. based Loss Prevention Research Council (LPRC) conducted a retailer-sanctioned study of theft deterrence across 320 stores. In tests conducted to measure electronic article surveillance (EAS) technology effectiveness, this real-world research found, on average, AM technology detection rates were more than 1.5 times those of RF technology.

The study’s chief investigator, Dr. Read Hayes, noted: “To be a credible deterrent to shoplifting, EAS systems must alarm. In addition, offenders must know the systems exist.”

The high quality of Ultra•Max® AM technology is further supported by lab studies conducted for ADT by the Institut für Distributions und Handelslogistik des VVL e.V., associated with the University of Dortmund in Dortmund, Germany. In a controlled environment, researchers took Ultra•Max® AM anti-theft labels through 15 reference points and 12 different positions, each three times. The AM technology showed average detection rates of 98.5% in both horizontal and vertical orientations.
 
In a third study, the University of Arkansas used Ultra•Max® AM technology in its investigation of Radio Frequency Identification (RFID) as a possible anti-theft technology. AM technologies performed very well across a series of seven shoplifting scenarios, achieving a 100% detection rate in five of those scenarios.
 
“With data from top research sources confirming Ultra•Max® AM technology’s outstanding performance for retail theft prevention, our Sensormatic® EAS solutions continue to prove a valuable tool to help retailers reduce their losses and thereby boost their profits,” said John Smith, Vice President of Retail Sales for ADT Europe, the Middle East and Africa.

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NOTES TO EDITORS

About ADT
ADT, part of Tyco International, designs, installs and services electronic fire and security systems for residential, business and government customers. In Europe, the Middle East and Africa, ADT's products include intruder alarms, closed circuit television, access control, electronic article surveillance, radio frequency identification, fire detection, integrated solutions and monitoring. They are used to deter thieves and protect people, goods and property. For more information visit www.adtemea.com.

For more information, please contact:
Chloe Joint
+ 44 1295 224 400
email: chloe.joint@porternovelli.co.uk